Sailsy and Apollo.io
Apollo is where a lot of B2B prospecting starts, and where a lot of it stops — the list gets exported, sits in a spreadsheet, and never becomes a conversation.
In Sailsy, prospecting is something you ask for in the chat. Search for the kind of person you sell to, or enrich a contact you already have, and what comes back becomes a CRM record you can work — then ask Sailsy to draft the first touch. No Apollo account is needed: every plan includes contact and enrichment credits, and you can buy more. Teams that already pay for Apollo can connect their key; Sailsy uses it first and draws no credits.
Last updated 2026-09-25
| Feature | Sailsy | Apollo.io on its own |
|---|---|---|
| Finding prospects | Ask in the chat and get prospect cards you can add to the CRM | A powerful search UI, and an export |
| Enriching what you have | Fills in missing details on your existing contacts and companies | Enrichment, against Apollo's own records |
| What happens next | The prospect becomes a contact and company you can ask Sailsy to write the first touch for | You decide, elsewhere |
| Whose data | Sailsy's built-in lead data, or your own Apollo key if you connect one (per member or shared with the organisation) | Your Apollo seat |
| What it costs | Searching is free; one contact credit per person added and one enrichment credit per enrichment with new data, from your plan's monthly credits. Nothing from Sailsy on your own key | Your Apollo plan's credits |
| Plan | Every plan, with credits that grow with it; connecting your own Apollo key needs Sales Manager | An Apollo seat |
Do I need my own Apollo.io subscription?
No. Lead data is built in and paid for with credits your Sailsy plan includes each month: searching is free, adding a person with their work email uses one contact credit, and an enrichment that finds new data uses one enrichment credit. You can buy more credits at any time. If you already pay for Apollo, connect your key: Sailsy uses it first and draws no credits.
What happens to a prospect I find?
It becomes a contact and company in Sailsy. From there you can ask Sailsy to draft the first message using what it knows about your business, and you approve it before anything sends — importing a prospect never sends anything on its own.
Can I enrich contacts that came from somewhere else?
Yes — enrichment works on whatever is in your CRM, however it got there: an import, an inbox scan or a form fill.
Does Sailsy replace Apollo?
No. Apollo is a data provider; Sailsy is what turns a name into a conversation and then works it. Teams that love Apollo's own search keep using it and connect their key here.
The verdict
If your prospect lists have a habit of dying in a spreadsheet, finding people inside Sailsy closes that gap: the list becomes contacts in a pipeline, one ask away from a drafted first touch.
Keep Apollo for what it is best at. This integration is about what happens in the ten minutes after you find someone worth talking to.